While selecting cooked meats from a supermarket I noticed that slices of beef in plastic packets cost two pounds for 85 grams, but at the delicatessen counter beef was sold at £1-48 for 100 grams, at which price 85 g would cost £1-25.8, so the plastic wrapping costs more than 74 pence, more than a third of the total price.
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I wonder if there's a bit of market analysis going on here too? It strikes me (obviously after the fact, so no prize for me then) that the average punter who rushes round the shelves sweeping stuff into his or her basket might be less price sensitive -- less price aware even -- than someone who takes the trouble to go to the deli counter.
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