It appears in a television advertisement for something or other - I've never paid it enough attention to find out what is being advertised.
Scientific research does not prove things true; it tests hypotheses, and at best provides grounds for accepting them as a basis for further investigations.
I also note the use of 'proven' instead of 'proved', hinting at the solemnity of legal proceedings.
I must find out what commodity is being advertised, so I can make a point of not buying it.
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