Some people speak as if they were unaware of the difference, claiming to convince people to do things.
One may convince someone that something is the case, but one cannot connvince anyone to do anything. Getting someone to do something is persuasion.
Conviction is a state of belief and to convince someone of something is to induce in them a firm belief in whatever it is.
On the other hand, persuasion is a process of getting someone to agree to do something.
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